Monday 24 February 2014

Local Feature: Gloss


Top - Gloss
Pants - American Eagle

Today I thought that I would share with you one of my favorite stores to shop at in Kitchener-Waterloo (this is not a sponsored post). Gloss is a boutique and hair salon located on King St, downtown Kitchener.

I originally found out about Gloss through a Looks on Campus feature on College Fashion. I was so excited because I rarely see anything related to Canada on that website and this feature not only focused on a Canadian student but it mentioned that she liked to shop at an independently owned store in the city in which I lived! I knew I had to check it out immediately.

I headed to downtown Kitchener to check it out and I was not disappointed. The clothes are beautiful and have interesting details that you don't tend to find at stores in a mall. The clothes do tend to a bit more expensive than say H&M and Dynamite but the quality is much higher. While chatting with the owner she shared how she only orders clothes that are made in North America or Europe as a way to ensure the quality of the clothes. I, for one, am impressed by this strategy because it also supports clothing manufactures in North America and Europe. It's these local producers who have to pay their employees decent minimum wages and end up investing in their local community.

I am a huge advocate for buying local and supporting local and independently owned businesses. This is most likely due to my mother owning a small store throughout my adolescence. I have learned through first hand experience not only how much local businesses support the community that they are in but how much local businesses require the support of their community. 
Gloss is a great example of a local business because it provides fantastic products and services and actively gives back to its community. The store hosts monthly give aways that you can participate in by posting you wearing an item that you purchased there on Instagram. If your post has the most likes by the end of the month then you win store credit equal to the value of the original item. I have already won a month of this contest (winning item posted below) and used my credit towards a necklace and a pair of plum pants that I have worn on this blog. The first photo is the outfit that I have entered for the month of February (Please like it here).

Dress - Gloss
Belt - Colorblind
Boots - Spring
Ring - Ardene
As always I will continue to be 
Just Jacklynn 

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